Chicago Arrowfest: Arrow Electronics, North American Components

Chicago Sept 17
Minnesota Sept 24
Silicon Valley Oct 8
Toronto Oct 20
Boston Oct 29

Seminars

Seminars are located at Itasca Country Club, 400 E. Orchard Street, Itasca, IL.

Track I 8:30AM- 9:45AM	Track II 9:50AM- 11:05AM	Track III 11:10AM- 12:25PM	Track IV 1:30PM- 2:45PM	Track V 2:55PM- 4:05PM
STMicroelectronics	Freescale	Freescale	Lattice	Littelfuse
EPCOS	Renesas	Altera	Panasonic Electric Works	CEL
Atmel	National Semiconductor	Analog Devices	Lantronix	International Rectifier
Arrow Lighting	Texas Instruments	Linear Technology	Microsoft	ON Semi
	Triad Semiconductor		Bourns

8:30AM - 9:45AM Seminars Track I

ST Microelectronics - Technology for Healthcare Innovation
- ST will present our technology solutions pertaining to the growing Healthcare Market. We will discuss requirements for portable healthcare products, home healthcare products, medical imaging, etc., and the types of microcontroller, sensor, power, and analog products (STM32, STM8, MEMS, Temp/Touch/Pressure Sensing, Imaging, AC-DC, DC-DC, op-amps, LDO's, analog switches, RF) necessary to achieve these requirements.
EPCOS - Cleaning up RF Pollution in Your Wireless Design
- Who doesn't face challenges in wireless applications?
  The wireless application market is one of the fastest growing segments in the world. Adding new wireless products on a daily basis increases the mix of RF pollution tremendously. As a result designers of RF front-end systems will have to put measures in to place to significantly improve the sensitivity of receivers. During this Seminar EPCOS will show what factors engineers have to take into consideration and how state-of-the-art SAW technology is essential to achieve this goal. EPCOS is the world leader in the design and manufacturing of “Surface Acoustic Filters”. This Seminar is directed mainly towards the challenges that RF design and hardware engineers face in design of critical RF filtering in today environment.
Atmel - Capacitive Sensing
- Capacitive sensing has become the hot technology for improving the reliability and appearance of today’s products. Many methods exist to replace buttons, sliders and pots with capacitive sensing based solutions. Key design challenges include designing to accommodate temperature, humidity and general environmental condition changes. This presentation will take a deep dive into charge transfer technology, which is at the heart of the industry leading QTouch capacitive sensing technology from Atmel. It will also explore the exciting world of capacitive touch screens and introduce the industry's most advanced unlimited touch technology: MaXTouch.
Arrow Lighting - L.E.D. Lighting Systems-Designing, Prototyping and Testing
- Topics:
  -Types of design software
  -Optics
  -Electrical and thermal calculations
  -Prototyping approach (i.e. demo boards, ballasts, starboards, etc.); and simple testing methods to verify the design

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9:50AM - 11:05AM Seminars Track II

Freescale - Sense, Move, Repeat—Tools to Simplify developing sensor algorithms, Robotic Motion, and Computer Vision
- Developing sensor algorithms can be difficult task without the correct tools. Learn about using free open source tools, and low-cost hardware to develop and debug sensor algorithms using a simple BASIC like language. Learn about a low-cost walking robot development kit and robot vision toolkit that simplifies sensing, vision and walking algorithms. Program a robot that integrates accelerometers to balance on two legs, low-cost proximity sensors for interaction with people, and an ARM® core-based i.MX applications processor for real-time computer vision.
Renesas - LCD Direct Drive - Low cost solutions for connecting to TFT - LCD Panels
- TFT - LCD panels are increasingly the display choice for embedded systems. This session explains why and identifies low cost, easy to use MCU solutions for driving them. The presentation includes a technical analysis of the operation of the LCD direct-drive capabilities of H8S and H8SX devices, showing performance data and bus loading information. Third party software support is covered as well. Finally, the discussion explains how this comprehensive TFT - LCD electronics solution allows complex images to be easily created on a display.
National Semiconductor – The Challenges of LED Lighting
- The use of LED's in all types of lighting applications is exploding. There are many varied applications and end markets. Many of the engineering challenges have been addressed, but there are still more to overcome. This PowerWise® presentation will explore some of the engineering challenges in driving LED's for use in lighting applications and show solutions to these challenges.
Texas Instruments - Digital Power 101
- TI offers complete solutions for digitally controlled and/or managed power subsystems – from AC/DC to point of load. In this session, you will learn about solutions from TI: for Power Rail Sequencing and Monitoring and Point-of-Load (POL) DC/DC solutions. Application examples demonstrate how easy it is to configure the devices using an intuitive GUI (graphical user interface), reducing engineering effort.
Triad Semiconductor - Prototyping a Complete Mixed Signal System-on-a-Chip
- Learn about the latest technology for prototyping analog, digital, and processor solutions intended for single chip ASIC or SoC integration. With applications in the Military, Industrial, Medical, Consumer and Automotive markets. SoC prototyping combined with low-cost, rapid-development via-configurable arrays can reduce development time and cost and accelerate time to market.

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11:10AM–12:25PM Seminars Track III

Freescale - Graphical User Interfaces, openGL ES/openVG & LCD interfacing
- Learn how to implement Graphical User Interfaces using standard LCD displays into your embedded products ... this session will go through LCD technologies & topologies ... attendees will learn about LCD display types and interfacing to Common System Architectures using the latest graphics standards ... discussion on the tradeoffs of software and hardware implementations as applied to the embedded space.
Altera - Video & Image Processing and Control

Video & Image processing and control in digital systems are computationally intensive operations being utilized in creative display applications including video surveillance, broadcast, industrial/automotive monitoring & control, video conferencing, and medical and military imaging. Find ways to simplify the hardware & software development challenges and to improve system performance. Creating video & image processing and control systems can be realized in different and more productive ways. In this technical seminar, we will look at the core elements within a video & image processing system, why, when & how to use these processing elements, and to demonstrate the results of a successful design.

Analog Devices - Integrated Digital Isolation Technology FACT and Fiction
- Learn about the latest in Digital Data Isolation technology for Electrical Safety, Noise Control and overall system cost reduction. With applications in Industrial, Medical, Military, Consumer and Automotive markets, Digital Isolation combined with ultra-small Integrated Isolated DC Power Converters can enable your next generation design by reducing pc board space, part count and time to market.
Linear Technology - LTspice IV:
- Everything analog you wanted to simulate but were afraid to ask! This is a continuation of last year's LTspice seminar but the focus now will be on simulating non-power supply analog circuits. Increase your engineering skill and success by making LTspice part of your design process. Come and experience the capabilities of this full-featured free SPICE simulation software as analog simulations are demonstrated in the following areas:
  - Managing and customizing component libraries
  - Importing third-party SPICE models
  - Hierarchical simulations
  - AC analysis of analog circuits
  - LED driver analysis
  - Thermistor simulations and plotting resistance vs. temperature
  - Analyzing stresses in transient suppression circuits.
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1:30PM–2:45PM Seminars Track IV
- Lattice - SERDES 101: A technology seminar on high speed SERializer/DESializer technology
  - The following topics will be covered:
- Panasonic Electric Works - Passive InfraRed Motion Detection
- Lantronix - Embedded Networking Made Easy
  - As more and more companies look to build Ethernet or Wi-Fi connectivity directly into their products, they are increasingly faced with complex design requirements for network connectivity components, drivers, testing and certifications. Lantronix, experts in embedded network connectivity, presents an overview of how to bring the power of networking to products quickly and cost-effectively. The seminar will include information on modules that support both embedded Linux or proprietary operating systems, and 802.3 & 802.11b/g wireless standards. The seminar will further outline important security considerations for wired or wireless implementations and tactics that can be employed to ensure appropriate levels of user and data security.
- Microsoft - Join the Embedded Development Revolution!
  - The shift in the embedded industry to 32 bit processors and more complex, connected, applications is well known. Did you know that the fastest growing languages in the Embedded development are managed environments - .NET and Java! Come and learn why it is no longer necessary to accept longer software development times and specialized development staffs for the embedded portions of your solution. The .NET Micro Framework from Microsoft provides the same programming model and tool chain that is used so effectively on the desktop. The Device Solutions development boards and modules provide a ready platform for your product. Together, they can bring down your development costs and risks dramatically.
- Bourns - A New Method of Blocking rather than Shunting Transient Surges - Electronic Current Limiting
  - Conventional wisdom holds that cost effective transient blocking devices for real world surges do not exist. Most circuit protection schemes today rely on multiple shunt devices to protect against surges. However, the currents that can occur in such surges can be significant (hundreds of amps) and they can last a very long time (in the order of one second to hours). This high current coupled with significant duration places a very large stress on circuits protected by all types of shunt protective devices including GDTs, MOVs and Thyristors. However, the technology used in the Transient Blocking Unit (TBU™) Electronic Current Limiter has proven that conventional methods are outdated. As a consequence, it is now possible to effectively block surges and prevent sensitive load electronics from high levels of energy during surge events without relying on shunting methods.
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2:55PM–4:05PM Seminars Track V
- Littelfuse - Protecting Modern Interfaces from ESD
- CEL – 802.15.4 / Zigbee- What is it and how you design with the radio ICs and associated RF discretes
- International Rectifier - How to easily find the optimum FETs and Drivers for any power stage: components for all your controller-interface needs
- On Semiconductor - Efficient Power Solutions
  - ON Semiconductor will provide an overview of the architectures and approaches for achieving efficient power solutions. Energy Star and other regulatory agencies are driving products to be more efficient across the full power spectrum. The regulatory affects on system specifications along with various topologies that can be considered for achieving efficient solutions across a range of power levels will be discussed. Architectures for Active Power Factor Correction, AC-DC SMPS and DC-DC topologies as means to improve overall efficiency will be explored. Jim McMahon, ON Semiconductor Field Applications Engineer, will be presenting.
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Chicago

Seminars

8:30AM - 9:45AM Seminars Track I

9:50AM - 11:05AM Seminars Track II

11:10AM–12:25PM Seminars Track III

1:30PM–2:45PM Seminars Track IV

2:55PM–4:05PM Seminars Track V