Seminars
Seminars run from 11:00 am until 4:00 pm. Seminars and times are subject
to change.
| Track I 11:00 am to 12:00 pm |
Lunch 12:00 pm to 12:30 pm |
Track II 12:30 pm to 1:30 pm |
Track III 1:45 pm to 2:45 pm |
Track IV 3:00 pm to 4:00 pm |
|---|---|---|---|---|
| Atmel | Boxed lunches served to all Seminar Attendees | Bourns | Analog Devices, Inc. | Altera Corporation |
| Arrow Electronics Lighting Group | National Semiconductor | Cypress Semiconductor | Arrow Purchasing Seminar/Supply Chain Management | |
| Honeywell Sensing and Control | NXP Semiconductors | Freescale Semiconductor | Freescale Semiconductor | |
| Lantronix | Renesas Technology America, Inc. (RTA) | Linear Technology | Intel | |
| Tyco Electronics | STMicroelectronics | Phoenix Contact | Texas Instruments |
11:00AM–12:00PM Seminars Track I
-
Atmel: Low Power Audio Video, and DSP Applications with Atmel’s AVR32 Architecture, Presented by Jesse Hunter
- In today’s world, portable audio and video applications require increasingly complex microcontroller computations and calculations, typically resulting in increased power consumption. The complexity lies in balancing the power consumption and the product’s performance to enhance battery life. Atmel has created the first processor architected specifically for 21st century applications that require both performance and low power consumption. The AVR32 32-bit RISC processor core, with built-in single cycle DSP instructions, is designed to do more processing per clock cycle so the same throughput can be achieved at a lower clock frequency with substantially less power consumption. During this technical session we will discuss different techniques for optimizing battery life and enhancing software by utilizing DSP operations for high-performance audio and video applications.
- Arrow Electronics, Inc. Lighting Group: Driving High Power LEDs, Presented by Werner Mashig, Lighting Applications Engineer
- Light Emitting Diodes (LEDs) present many new and unique challenges for lighting engineers. One of the most difficult challenges to overcome is effectively powering the LED. In this seminar, we will show you how to navigate the LED driver landscape, and discuss the relative merits of various circuit designs.
- Honeywell Sensing and Control: Integrated Sensor Designs, Presented by Thomas Ledbetter
- With reductions in sensor size and improved IC capabilities, the ability to integrate smaller, more intelligent solutions into customer applications has become a real option in the electronic design cycle. The ability to integrate calibration, signal filtering and self-diagnostics enables a shorter design cycle, improved manufacturing and the possibility of vendor reduction through the elimination of discreet components. The option to incorporate multiple sensing technologies, such as pressure and temperature, into one package reduces the number of components and eases integration. We will discuss design considerations such as data transformation, signal filtering, A to D conversion, self-diagnostics and other key parameters. We will also review the potential benefits that result from a more integrated sensing approach. Also working one with EM around Cost of Failure analysis.
- Lantronix: Adding Wireless Connectivity to Embedded Devices, Presented by Gary Marrs
- Enabling products with secure wireless LAN connectivity is an important goal for many of today’s design engineers. Join Lantronix to learn how to quickly and easily embed wireless networking and remote management capability into virtually any product. With hands-on demonstrations, the seminar will provide an overview of IEEE 802.11, RF, and software utilities designers can use to bring the benefits of wireless networking to their product
- Tyco Electronics: High Speed I/O’s, SFP+, XFP, QSFP, Presented by Oliver Bartholomew
- Focusing on the challenges surrounding clean signals at higher speeds. Focus on Industry Standards, Trends and Product Roadmaps.
12:30PM–1:30PM Seminars Track II
- Bourns: Circuit Protection & MESD Solutions for Industrial & Medical Applications, Presented by Mike Smith
- *Industrial= Magnetic Solutions for Line Conditioning . * Medical applications = Magnetic Solutions for Line Conditioning & Over Voltage & Over Current Solutions to protect sensitive equipment
- National Semiconductor: Power-Wise Solutions for Power Management & Analog Signal Path, Presented by John Garret
- This topic will cover National Semiconductors latest Simple Switcher line of product and new analog signal path products.
- NXP Semiconductors: Solid State Lighting Overview, Presented by Tony Parisi
- This topic will discuss design requirements for DALI enabled General and Specialty Lighting applications, and how NXP products solve a majority of the design hurdles in Solid State Lighting.
- Renesas Technology America, Inc. (RTA): Design robust and reliable networked MCU’s with CAN for industrial applications, Presented by, Jeff Waldman
- Today’s industrial applications require more and more bandwidth and reliability than ever before. CAN provides easy implementation, reliability, and expandability in one simple architecture. The topic of discussion will focus on the features and benefits of the CAN architecture and how they relate to industrial applications. In addition to the CAN specification this course will also discuss the features and benefits added by adopting CANopen and DeviceNet specification.
- STMicroelectronics: Selecting the Best Power Supply Topology—What’s Right for You? Presented by Ed Friedman
- This course will review various power supply requirements such as AC-DC, DC-DC and Energy Star 2.0. Topologies such as buck, boost, flyback, forward, ZVS half bridge, quasi-resonant and full resonant will be discussed. Power supply designs including synchronous rectifier and constant ON-time methods will be reviewed. After knowing basic requirements such as power level, voltage, current and efficiency, students will be able to determine the best and most cost effective topology for their application. Families of ST products designed for these topologies and methods will then be presented.
1:45PM–2:45PM Seminars Track III
- Analog Devices, Inc.: Integrated Control and Monitoring Solutions for a wide variety of applications, Presented by Ed Vincent
- The ability to monitor and control processes in a many applications require excitation and measurement capability, as well as intelligence to control a process. Integration of the key functional blocks into one device provides a cost effective, small footprint, and reduced complexity alternative to a discrete solution. This discussion will cover new products which address specific applications which benefit from highly integrated analog microcontrollers.
- All seminar attendees to receive an ADUC7061 MiniKit suitable for system prototyping with the unique combination of an ARM7-core and 24-Bit Sigma-Delta ADCs on the new Precision Analog Microcontrollers from ADI.
- Cypress Semiconductor: Consumer and Commercial Communications Infrastructure, Presented by John Wisniewski
- Wired & Wireless applications … What is driving choices and why do people want to connect this way. High bandwidth and low bandwidth requirements will be discussed. In addition, frequency selection for wireless solutions and communications over power lines for wired solutions will be presented.
- Freescale Semiconductor: Multicore Power Architecture devices and architectures from Freescale Semiconductor, Presented by Gary Segal
- Freescale Semiconductor will review our QorIQ(tm) Communications Platforms featuring a wide range of single and multi-core Power Architecture based solutions. This discussion will cover core interconnect and hardware offload technologies as well as specific devices.
- Linear Technology: Switcher cad III: PSPICE based modeling software for Switching regulators, Op-Amps-Micro Modules, Presented by Bill Geosits
- Introduction To and Demonstration of The Capabilities Of The World's Most Popular SPICE Simulation Program.
- Phoenix Contact: Tin Whiskers, Presented by Lyndsey Walling
- In the course of the changeover to RoHS compliant products, Tin lead surface systems used as standard by many manufacturers of electronic components have been eliminated. Pure Tin plating has been the usual replacement. With this change, the discussion of the tin whisker phenomenon, well known for decades, is once again a hot topic. In this presentation we will discuss and answer the following: What are Tin Whiskers? Where do they come from? What is the risk of Tin Whiskers? Standards regarding Tin Whisker growth, JEDEC and IEC. Preventing Tin Whiskers. Phoenix Contact test results.
3:00PM–4:00PM Seminars Track IV
- Altera Corporation: Challenges of designing High Speed Serial Interfaces with FPGAs, Presented by Robert Hedrick
- High-speed transceiver-based FPGAs are quickly becoming mainstream devices in the programmable logic space today. This seminar discusses the design challenges and implementation issues that arise from using high speed serial interface protocols within FPGAs.
- Arrow Electronics, Inc. Purchasing Seminar/Supply Chain Management: Methods for Enabling End-to-End Supply Chain Management in a Multiple Company Environment, Presented by Peer Steffensen, Executive Vice President, One Network Systems
- With the prevalence of today's regional and global manufacturing partnerships, the challenges of supply chain visibility has increased dramatically. Purchasers, Supply Chain, logistics, and Transportation managers need to be able to answer the tough, real time questions, about supply status. The emergence of new, cost effective tools, are becoming critical in managing the supply chain to remain competitive in today's market conditions. Peer Steffensen, Executive Vice President of One-Network Enterprises, will explain the concepts, value proposition, and highlight real life examples of end-to-end supply chain visibility solutions including; the Arrow CARES auto-replenishment implementation, Fujitsu’s SourceIT application, as well as examples from innovative initiatives in other industries such as CPG, Retail, and Department of Defense.
- One Network Enterprises has developed a whole new a generation of supply chain solutions aimed at tackling complex supply chain problems the High Tech industry is faced with today, including long physical lead times, outsourcing of manufacturing, and logistics. The solution is an On-Demand Network Service to manage multi-company transactions, planning, and execution process. Capabilities include:
- Visibility- Single version of the truth across all the parties reducing information latencies
- Sense-and-Response - Detect exceptions and co-ordinate profitable actions, pre-proactively. Minimize reliance on forecast and bull whip-lashes!
- Transactions Management:- Web 2.0 enabled business for any level of IT sophistication. Leverage existing infrastructure
- Network Leverage - Software-as-a-Service. Connect Once and get the benefits off ALL the Partners on the Network
- Freescale Semiconductor: Industrial Designs using 32-bit Architecture/Coldfire, Presented by Joe Horanzy
- This seminar will cover Industrial Based Designs using 32-bit Architecture. It will also analyze and present how 32-bit Architectures can enhance Industrial applications.
- Intel: RETHINK COOL, RETHINK PERFORMANCE… Increase compute performance per watt across a broad range of Embedded and Communications applications, Presented by Tom Wahlig
- In this course we will explore the advantages of Lower Power Processing without reducing performance. Intel will show you that it is time to RETHINK! "RETHINK COOL, RETHINK PERFORMANCE". Ideal for your embedded solution that requires real computing power without the traditional headaches of high power computing.
- Texas Instruments: Op Amp Stability Concerns, Presented by Bill Klein
- Any system that has gain is subject to stability issues. The basic conditions necessary for extended ringing and even sustained oscillation are connected with phase shift and gain. Using information from the product data sheet with TINA simulation and bench tests, a stable system can be realized.
